Local Government

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Local Government

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Thrival of the fittest.

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Thrival of the fittest.

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Communities and municipalities must work to attract businesses, residents, visitors, and investment but often lack cohesive branding elements that help to establish a sense of place. Managing a place brand requires knowledge of tourism, culture, economic development, and community engagement. Inspiring residents to become active, participatory members of their community requires nurturing a sense of community pride using grassroots methods. Working to address this range of communications-, public relations-, and marketing-related needs can often be a daunting task for small municipal staffs focused on (and stretched thin by) the logistical, day-to-day operations of their communities.

Common Challenges We See

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Branding doesn’t reflect image of the community

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Inconsistency in brand representation across departments

Providing modern and innovative communications with residents

Dated business attraction strategies and tactics

Lack of internal capacity to conduct strategic, place-based marketing

Attracting needed businesses and new residents

Supporting small business marketing technical assistance

Plans collecting dust on the shelves

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How We Help

To assist communities and municipalities in their efforts to (re)define themselves, improve interactions with community members, inspire resident participation, and attract development, we apply a variety of effective strategies. We often start by developing or revamping a clear identity for the community through a recognizable aesthetic; this often translates into concrete changes like developing a new logo/brand, website, and digital media campaigns designed to reach and influence constituents. This includes destination-based marketing. Communicating the organization’s up-to-date vision and story through emails, newsletters, and/or public events also works to create a sense of inclusion while exciting public interest and involvement in communal/municipal projects. In business districts, for example, we have branded the district, provided event management and marketing to activate public spaces, and established marketing technical assistance programs for businesses located within the community.

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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is acknowledged and reduced. We offer this perspective in every project we do.

TrailBlaze Creative
350 Towne Square Way, #97930
Pittsburgh, PA 15227

412-566-TREK (8735)
info@trailblazecreative.trailblazewebsites.com

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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is reduced. We offer this perspective in every project we do.

[/et_pb_text][et_pb_image src=”https://trailblazecreative.trailblazewebsites.com/wp-content/uploads/2022/09/Frame-14.png” alt=”TrailBlaze Creative” title_text=”TrailBlaze Creative” url=”https://trailblazecreative.trailblazewebsites.com/” _builder_version=”4.20.4″ _module_preset=”default” max_width=”400px” custom_margin=”|||-21px|false|false” custom_margin_tablet=”” custom_margin_phone=”|||-17px|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_image][et_pb_blog include_categories=”28″ show_author=”off” show_date=”off” show_categories=”off” disabled_on=”on|on|on” module_class=”news-homepage” _builder_version=”4.20.0″ _module_preset=”default” header_level=”h3″ header_font=”Helvetica Neue – BOLD||||||||” body_font=”Helvetica Neue – Regular||||||||” background_layout=”dark” custom_css_featured_image=”max-width: 150px;” disabled=”on” global_colors_info=”{}” custom_css_featured_image_last_edited=”on|tablet” custom_css_featured_image_tablet=”max-width: 150px;” custom_css_featured_image_phone=”max-width: 150px;”][/et_pb_blog][et_pb_text module_class=”footer-contact-info” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” module_alignment=”center” custom_margin=”20px||||false|false” custom_padding=”36px|||||” global_colors_info=”{}”]

TrailBlaze Creative
350 Towne Square Way, #97930
Pittsburgh, PA 15227

412-566-8735
info@trailblazecreative.trailblazewebsites.com

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